What is A/B Testing?

The process of comparing two versions of a web page, email, or ad to see which one performs better.

In eCommerce, you can run A/B tests by changing the color of an 'Add to Cart' button or altering the hero headline. You send equal traffic to both versions and track which one generates more conversions.

Ready to scale your business?

Start your Shopify journey today. Take advantage of the limited €1/month offer.

Start with €1