What is CAC (Customer Acquisition Cost)?

The total cost of sales and marketing efforts that are needed to acquire a new customer.

Customer Acquisition Cost (CAC) includes all marketing and sales expenses (Facebook Ads, Google Ads). Formula: Total marketing costs / Number of new customers acquired. A lower CAC means higher profitability.

Ready to scale your business?

Start your Shopify journey today. Take advantage of the limited €1/month offer.

Start with €1