We mapped zola.ro against the Top 50 Romanian E-commerce stores. Your site is severely underperforming in Mobile Load Speed and First Input Delay (FID), directly causing cart abandonment.
A visual representation of how a mobile browser struggles to load your site. The red bars indicate 3rd-party JavaScript completely freezing the user's screen.
We detected 14 different third-party apps loading synchronously on the main thread, locking the browser CPU at 100% for over 2.4 seconds.
Move non-critical apps (like Facebook Pixel and TikTok) into Shopify Web Pixels. Use the 'defer' attribute on your theme.liquid scripts so they load in the background without blocking the layout.
The main banner on your homepage is a 1.2MB JPEG without the fetchpriority attribute. This is the #1 reason you are failing Google's Largest Contentful Paint metric.
Convert the banner to WebP format (saving 70% space). Add fetchpriority='high' and remove loading='lazy' for this specific image so the browser knows to load it immediately.
All 24 product images on the collection page are loading immediately, even the ones at the bottom of the page that the user hasn't scrolled to yet.
Ensure all images below the initial viewport have loading='lazy' attached to their <img> tags. Shopify supports this natively in newer themes.
Your paginated URLs (e.g., /collections/all?page=2) are pointing their canonical tag to themselves, causing Google to index hundreds of thin pages and dilute your SEO power.
Modify the canonical tag logic in theme.liquid to point paginated collection URLs back to the root collection (/collections/all).
Your product pages lack valid structured data (Schema Markup) for Price, Availability, and Reviews. Google cannot display rich snippets (the nice star ratings) in search results.
Inject standard Product and AggregateRating JSON-LD schema into your product-template.liquid file so Google can easily read your pricing.
Do not attempt to fix everything at once. Focus on the High Priority items first to stabilize your conversion rate.
Modifying theme.liquid or rewriting JavaScript execution orders can crash your store if done incorrectly. As certified Shopify Partners, our team can implement this exact 30-Day Roadmap for you in just 48 hours.